The larger clubhead increased offset, and thicker top line especially were features that many golfers really appreciated.” Ben Hogan Edge EX Irons
Golfers of all ability levels, but especially those with double-digit handicaps told us that Edge EX irons were some of the easiest-to-hit irons they’ve ever played. “Consumer response and feedback were exceptionally good throughout the development process. “We tested these irons more than any other product we’ve brought to market in recent years” continued White. Best of all, the physical size of the clubface and Effective Hitting Area has been enlarged significantly making Edge EX irons incredibly forgiving, even on shots struck near the toe or higher on the clubface. This helps get the ball airborne quickly and easily with any angle of attack.
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Additionally, unnecessary mass behind the forged face was repositioned low and rearward, much like basic design philosophies used in many driver designs. The Open Cavity design allows for extreme perimeter weighting to increase clubhead stability and help golfers square the face at impact.
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As compared to Ben Hogan Icon irons – a traditional muscle-back blade design – and the award-winning PTx PRO irons, the Edge EX irons are very distinctive in a number of ways. The Ben Hogan Edge EX Irons irons will offer average golfers the playability, forgiveness, and feel that Ben Hogan once described as ‘… that blissful feeling that goes from your hands, up your arms, and into your heart.’” Ben Hogan Edge EX IronsĮdge EX irons retain the traditional look and elegance that Ben Hogan irons are known for but have a confidence-inspiring shape and visual cues that mid-handicap golfers will appreciate. We continue to try to educate golfers that forged clubs are not reserved for only the best players in the world. “Some golfers who play the game just for fun or few a few bucks in friendly games felt that our products weren’t for them.
“Ben Hogan golf equipment has long been used by some of the best players in the world,” said Scott White, President, and CEO of Ben Hogan Golf Equipment Company. Research conducted by the company indicated that many ‘non-competitive’ golfers were intimidated by Hogan’s long-standing reputation for manufacturing golf equipment for the most discerning and accomplished players in the world. Ben Hogan anticipates that Edge EX irons will attract a new segment of the market to the Ben Hogan brand. These new irons were designed from the ground up to be extremely easy to hit. The new irons represent the latest in a long line of industry-changing Edge irons which were originally introduced by the Company in the late 1980s to the delight of golfers who appreciated their unique combination of forgiveness with the feel only a forged iron can provide. Ben Hogan Edge EX irons offer game-improvement technologies combined with a tradition of exceptional performance with forged feelįort Worth, Texas – The Ben Hogan Golf Equipment Company has introduced the much-anticipated Ben Hogan Edge EX Irons, designed for mid-handicap players who are serious about improving their games and playing to their maximum potential.
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